Food West Africa 2017 Records Huge Growth
• Brands Excite Customers with Innovative Products and Services
• 150 businesses attended the event from across the world, up from 140 last year
By Folashade Oba
Food West Africa 2017, the platform for international food and beverage companies to gain entry into the lucrative market, and for domestic companies to grow and develop their networks across the region has recorded huge growth this year compare to 2016.
More than 150 businesses attended the event from across the world, up from 140 last year. The exhibition hosted about 20 international country pavilions providing excellent opportunities for businesses to meet, network and establish ties in Africa’s largest economy, Nigeria.
The three-day event held at Landmark event center on 17th – 19th May 2017 was launched by GMO Chukwumah, Director, Food and Drug Services, Federal Ministry of Health in the presence of major dealers, distributors, wholesalers, restaurateurs and franchise owners from around the globe.
In an interview with NPJ, Ryan Sanderson, Exhibition Director, Informa Life Sciences Exhibitions, organisers of the event expressed delight on the turnout of participants, while hoping that all stakeholders, exhibitors and sponsors have a return on their investment.
“It’s a big growth we experienced this year, as it has outgrown last year’s launch show by 40%. More than 150 businesses attended from across the world – up from 140 last year. We already have those who have booked for next year, we are set to be bigger, better than this year.
The event highlights the importance of Nigeria as the hub of a burgeoning West Africa retail market. Nigeria is expected to witness sustained growth in value sales where the growing middle class is estimated to have a combined purchasing power in excess of 8.5 Trillion Naira.
The big plan for next year, I guess we are going to do more work for the conferences, we might have two separate conferences, with increase contents, we are going to do more of everything,” he stressed.
The event staged the ‘Made in Nigeria’ zone which brought 15 local SMEs to the event who are planning to make valuable contacts in order to grow their businesses in the Nigerian market.
The event also hosts a two-day multi-sector conference that addresses the market challenges, opportunities and solutions. Topics discussed involved investment opportunities in food processing technologies, business competitiveness in Nigeria, and the role of agriculture extension in food security etc.
Regional experts from domestic and international large-scale food companies, governments, local agencies and associations who were also represented give insights into improved technologies and advanced measures to consolidate and implement best practice in food distribution retail in West Africa.
Elizabeth Daniels, Media Practitioner, a visitor at the fair advised the organisers of the event to invest more in publicity.
“I got to know about this event on Instagram but I want the organisers to do more about promoting the event. If they could do more on publicising the event on radio, TV, newspapers, and all social media. It’s a big investment but it will definitely pay off,” she added.
Brands owners at the exhibition includes: Graceco Limited; Sofi Foods; JustFood; Farm Fresh; Sona Group; Bakgorler Gida; Funtuna Eggs; Kelsen Group; Dunya 93 (Bebeto); Big Brands Group; Sunshine Tea (Private) Limited; Flour Mills; Venus Processing & Packaging (Sympli); Century Pacific Food Inc; Embassy of the Republic of Indonesia Indonesian Trade Promotion Center (ITPC Lagos - Nigeria); FabJuice and others